From Hand-Drawn to Bold Colors: The 5 Must-Know Illustration Trends in Graphic Design for 2023

As we move into 2023, it’s clear that the world of graphic design is constantly evolving. One area that continues to evolve and gain popularity is illustration. Illustration has become a key element in design, whether it’s used to create bold graphics, add a touch of whimsy, or to tell a story. In this article, we’ll explore the top 5 illustration trends in graphic design for 2023.

  1. Bright and Bold Colors

One of the biggest trends in illustration for 2023 is the use of bright and bold colors. From vibrant pinks and purples to bold blues and greens, designers are using bold and bright colors to create eye-catching illustrations that stand out. This trend is all about creating designs that grab attention and leave a lasting impression.

Work by Ariel Sun & blindSALIDA
  1. Simplistic and Minimalist Designs

Another trend in illustration for 2023 is the use of simplistic and minimalist designs. Simple, clean lines and shapes are used to create illustrations that are elegant and timeless. This trend is all about creating designs that are easy to understand and communicate the intended message clearly.

Work by Jon Juarez & Andy Miller

  1. Hand-Drawn Illustrations

Hand-drawn illustrations have been around for a long time, but they continue to gain popularity in 2023. These illustrations have a unique, organic feel that cannot be replicated with digital tools. Designers are using hand-drawn illustrations to add a touch of personality and warmth to their designs.

Work by Tomasz Woźniakowski

  1. Abstract Illustrations

Abstract illustrations are another trend in graphic design for 2023. These illustrations use shapes, lines, and colors to create designs that are open to interpretation. This trend is all about creating designs that are visually interesting and encourage the viewer to think and interpret the illustration in their own way.

work by Tubik and  Jonas Mosesson

  1. Animated Illustrations

Finally, animated illustrations are becoming more and more popular in graphic design in 2023. With the rise of social media platforms like Instagram and TikTok, animated illustrations are being used to create eye-catching content that stands out from the crowd. From simple animations to more complex designs, animated illustrations are a fun and engaging way to communicate a message.

In conclusion, illustration is a key element in graphic design and is constantly evolving. The top 5 illustration trends in graphic design for 2023 include bright and bold colors, simplistic and minimalist designs, hand-drawn illustrations, abstract illustrations, and animated illustrations. By staying up-to-date with these trends, designers can create engaging and impactful designs that resonate with their audience.