Showcasing Saudi Arabia’s Global Appeal Through the RHQ Program Video Series

Client:
Catalyze Saudi

Produced for:
Ministry of Investment & Royal Commission for Riyadh City

Project:
RHQ Program Video Series

Our Role

  • Concept Development:

    Crafting a consistent visual and narrative framework to unite each video under the RHQ vision

  • Interview Filming:

    Conducting high-level interviews with C-suite executives from multinational companies

  • B-Roll & Visual Storytelling:

    Capturing rich, contextual footage of the companies’ Saudi operations, culture, and cityscape

  • Post-Production:

    Editing, sound design, animation, and subtitling tailored to both Arabic and international audiences

  • Content Localization:

    Ensuring each video was globally relevant while rooted in the Kingdom’s unique identity

Creative Strategy

  • Authenticity:

    Real voices from leaders who’ve made the move to Riyadh

  • Clarity:

    Clear articulation of the RHQ Program’s value and impact

  • Inspiration:

    A visual language aligned with the ambition of Vision 2030

  • Each video was crafted to be emotionally engaging while remaining informative and polished to an international standard.

Impact

  • Increased Engagement:

    The videos have become a central part of the RHQ digital platform

  • Enhanced Credibility:

    Featuring leading global brands strengthened the RHQ Program’s perception among international investors

  • Global Reach:

    Content tailored for multi-market use across web, social media, and events